Football Kits 

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Latest news on Football Kits, covering new home kit, away kit and third kit launches, first look previews, leaks, reveals, unveilings, release dates and pre orders, plus replica shirt prices, jersey prices, strip designs and uniforms, shirt sponsors and next season kits for 2026/27, 2027/28 and 2028/29 from Nike, adidas, Puma, Umbro, Macron, Kappa, Reebok, Lotto, Jako, Under Armour, Joma, New Balance, Errea, Castore, Hummel and Mizuno.

Football kits are far more than sportswear. A club's playing kit is a badge of identity, and every new shirt launch is eagerly anticipated by supporters worldwide. Nike, adidas and Puma dominate the market with long-term deals worth tens of millions a year, while Umbro, Hummel, Macron, Castore, Joma and other brands outfit clubs and national teams of every size. Supplier changes, such as Liverpool's move from Nike to adidas, become major stories in their own right.

Prices are the most persistent controversy. England's all-white World Cup shirt revived the debate, with a £90 match version sold alongside a cheaper £60 stadium replica. Critics point to rising costs for parents buying children's kits, while counterfeit shirts remain a problem for brands and fans alike. Shirt sponsorship is also changing, as a Premier League ban on gambling sponsors on the front of shirts has pushed such deals to sleeves and opened space for new partners.

Kit launches have become cultural events, and kit leaks are part of the ritual. Clubs tease new designs on social media, and leaked images often circulate months before kits are officially launched, revealed or unveiled and go on sale. Retro and heritage designs tap into nostalgia, collectors trade classic shirts across the globe, and collaborations with fashion labels have taken the football shirt from the terraces to the high street.

The story of the strip stretches back more than a century. Early players wore heavy cotton jerseys with little branding. Shirt sponsorship arrived in English football in the late 1970s, and the replica shirt then turned supporters into walking advertisements. Today's lightweight, breathable performance fabrics still borrow from iconic designs, from Brazil's yellow to Argentina's stripes.

Our NewsNow feed on Football Kits brings together the latest launches, leaks, previews, sponsor announcements and price rows from reliable sources. Whether you want to know when a new kit is dropped or available to buy, when a brand unveils its latest releases, or simply want the first look at next season's shirts, it is your one-stop source for football kit news.